Articles tagged Nike
2 Results

Hello World: How Nike Sold Tiger Woods

By Hiram Perez | August 2, 2012 | Asian American Writers' Workshop

How did a multinational corporation like Nike appeal to diverse markets without violating the principle of colorblindness that became increasingly and insidiously sacrosanct in the U.S. in the 1990s? A deconstruction of two infamous Tiger Woods ads sheds some light.

Mountain Brothers: Winning Voices

By Oliver Wang | July 16, 2012 | Asian American Writers' Workshop

“Since their submission was purely auditory, no one at Sprite realized they were Asian American.”

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