How did a multinational corporation like Nike appeal to diverse markets without violating the principle of colorblindness that became increasingly and insidiously sacrosanct in the U.S. in the 1990s? A deconstruction of two infamous Tiger Woods ads sheds some light.
Results for tag: Nike
2 results found
August 2, 2012
July 16, 2012
“Since their submission was purely auditory, no one at Sprite realized they were Asian American.”
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